Post by account_disabled on Dec 12, 2023 5:53:02 GMT
Real Time Marketing strategy RTM activities are not only a spontaneous reaction to current events, but also planning, analysis and flexibility. Here's how to create an RTM strategy step by step Definition of goals Before you start working in real time, you need to know what you want to achieve. Is it about increasing social media engagement? Building a brand image? Increasing sales? Setting goals will help you focus on the right actions.
I would like to take this opportunity to remind you that knowledge of the company's goals, strengths, expectations and needs of the target group is the basis not only in real time marketing, but also in broadly understood internet photo retouching marketing and traditional marketing. Monitoring Another important element is monitoring social media, trends, scandals, events, etc. Knowledge of what is happening here and now is the key to effective RTM. Tools that can be very helpful include Google Trends , BuzzSumo, among others.
Contingency plan Things don't always go as planned. You need to be prepared for various situations and know how to react to possible crises and negative comments. Analysis and optimization Analyze the results of e-marketing activities, learn from mistakes, optimize your strategy. Consider what went well and what could be improved. Integration with RTM should not work in isolation. It is best if it is integrated with other marketing activities and creates a coherent and effective message.
I would like to take this opportunity to remind you that knowledge of the company's goals, strengths, expectations and needs of the target group is the basis not only in real time marketing, but also in broadly understood internet photo retouching marketing and traditional marketing. Monitoring Another important element is monitoring social media, trends, scandals, events, etc. Knowledge of what is happening here and now is the key to effective RTM. Tools that can be very helpful include Google Trends , BuzzSumo, among others.
Contingency plan Things don't always go as planned. You need to be prepared for various situations and know how to react to possible crises and negative comments. Analysis and optimization Analyze the results of e-marketing activities, learn from mistakes, optimize your strategy. Consider what went well and what could be improved. Integration with RTM should not work in isolation. It is best if it is integrated with other marketing activities and creates a coherent and effective message.